Curated, digitally formatted for site standards, SKU’d, and uploaded editorial assets to live products on the Dolls Kill Website. In addition, assigned featured photo curation to 2-3 senior photo retouchers to choose and submit selects that were also featured (and may appear in these examples). Worked with art directors, creative directors, and buyers for final approval of selects. Initiative resulted in significant rise in sales for products with editorial leads.

Additional selects made by Lisa Bannon, Melissa Charles, and Tiara Celestial.